This week I have been pondering and defining what the term “Branding” means to me, from a spiritual standpoint. I was inspired to write this post as a result of a conversation with an acquaintance where I mentioned the importance of protecting one’s image, Brand. We talked about the power of words and their potential to damage others and self. Specifically, I stated that what we say and the energy that we project can be damaging to our “Brand” or image. And I think that I used the word Brand because I wanted the person to think outside of the situation, into self and into public image to see how negative words, although a self expression, can send a message that we don’t want to send . Further, I wanted the person to reflect on the spiritual impact of directing negative words and energy towards others. But, I may have given the wrong impression that Branding is simply a matter of image and that it is ok to be one way behind closed doors and outwardly present another person. I felt like I left the subject open and undone. And I like completion, closure and clarity, so here’s my way of closing in on what I really meant.
First I’d like to reflect upon the business concept of Branding which is not too far removed for my spiritual concept of Branding.
According to Blue Focus Marketing, “A brand is the sum total of the entire customer experience, a collection of perceptions in the mind of the consumer.” “A Brand represents the sum total of many components”.
Ok, this is customer service, marketing related material and although it relates to the perceived image that a customer has of a company or a business acquaintance, it points out the experience that a person has with a business and its importance in defining the relationship. Experience yields an emotional connection.
These are the components of a Brand:
Image – How you are perceived; representation of
Experience – an event that produces affect
Relationship – connection, association or involvement
Emotion – any strong agitation of feelings
In comparison, a spiritual concept of Branding is directed at Self Image.
How do you perceive yourself and how do others perceive you?
What is the basis of your relationships and connections? Truth or Pretence?
How do others experience you? What affect/effect do you cause? Healing or Harm?
Spiritual Branding is about the man/woman, not a corporation. It consists of the same components of a business Brand with the exception of the focus on the individual and the spiritual impact a person has on himself and the world around him. Success depends upon how well you are realized as a person, your adherence to the spiritual principles of success and whether others/the world benefit from your success. Although Spiritual Branding is focused on the individual, the product being sold (God manifested in you) is for the benefit of the whole.
Realization of self is what naturally creates your Spiritual Brand, your light, you gifts and talents, your product. The product that you are selling is you. What do you have to offer? What is the world receiving from you? The world wants your goodness. I don’t believe that anyone seeks the worst for themselves. And people are drawn to and attracted to goodness. We are all in the pursuit of happiness.
What I really wanted to convey is that our goal in this life is to manifest the Creator in ourselves. Everything we do is an opportunity to create or destroy; heal or harm. What you manifest becomes your Self image, your Spiritual Brand.
Living By Divine Design